Marketing Management at Algonquin

The one-year Marketing Management Ontario College Graduate Certificate prepares you to thrive in today`s marketing industry. Analyze consumer attitudes and behaviors in regard to products and services in our rapidly changing world. Through a creative, flexible and customer-focused approach, develop an understanding of both domestic and international marketing issues.

Among other topics, you develop a critical understanding of the competitive and customer-oriented demands of a business, its product and service operations and its marketing processes and resources. Acquire creative, procedural and critical marketing expertise to generate, implement and evaluate marketing programs that satisfy customer requirements.

Act as consultants and complete an industry project where you apply your knowledge and skills to a real-world situation by developing a marketing plan and strategy for a local organization.

Using a variety of learning formats, the program is delivered over two terms.

Graduates may obtain employment in a variety of for-profit and non-profit organizations.